WHY SPACE PLANNING?
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Space Planning is an often overlooked retail discipline but it is one that can deliver huge efficiencies for retailers. Good space planning principles can provide greater control over the retail offer. This leads to higher margins, reduced Out Of Stocks and greater availability. It also makes the shopping experience easier for the shopper.
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macro space planning |
Micro Space Planning |
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Measuring space
There are 4 ways to measure space within retail. They are as follows:
Square Footage / Metres
This is the actual foot print of the sales floor. Within Travel Retail, you would calculate the square footage of the core categories (i.e. Liquor, Tobacco, Confectionery, Beauty, Luxury etc)
Linear Frontage
This is usually the method used to measure shelf space in supermarkets where space is often standardised. This is where you measure the width the bay and that counts as the space. This is fine when you have standardised planograms across multiple sites.
Linear Actual
This is a where you measure actual physical shelf space. If you have a 1m bay with 5 shelves, the Linear Actual will be 5m. When measuring Linear Actual ready for planograms, it is ESSENTIAL that you are millimetre specific with your measurements.
Cubic Space
This factors in the depth and height of the shelf space available. Planogram software can calculate this.
The recommendation for Travel Retail is to use Square Footage and Linear Actual. This is due to the lack of standardisation of space within the Travel Retail environment.
Square Footage / Metres
This is the actual foot print of the sales floor. Within Travel Retail, you would calculate the square footage of the core categories (i.e. Liquor, Tobacco, Confectionery, Beauty, Luxury etc)
Linear Frontage
This is usually the method used to measure shelf space in supermarkets where space is often standardised. This is where you measure the width the bay and that counts as the space. This is fine when you have standardised planograms across multiple sites.
Linear Actual
This is a where you measure actual physical shelf space. If you have a 1m bay with 5 shelves, the Linear Actual will be 5m. When measuring Linear Actual ready for planograms, it is ESSENTIAL that you are millimetre specific with your measurements.
Cubic Space
This factors in the depth and height of the shelf space available. Planogram software can calculate this.
The recommendation for Travel Retail is to use Square Footage and Linear Actual. This is due to the lack of standardisation of space within the Travel Retail environment.
increasing profitability
Are you making the most of the space in your store or your personalisation? It is tempting to arrange plans to meet your needs but the most successful brands will merchandise according to the needs of the shopper. There are some steps that can be completed by brands and retailers to ensure that space becomes more productive and profitable.
what we can do
- Store Reviews
- Space Productivity Reporting
- Space Optimisation
- Margin Optimisation
- Create Merchandising Guidelines
- Macro Space Strategy and Allocation
- Planograms