our mystery assessment program is not mystery shopping

Let's be clear from the outset. Mystery Assessment is NOT Mystery Shopping.

Mystery Assessment is where we send Travel Retail experts (people who have worked in and managed airport stores or worked in Travel Retail Head Office functions) to evaluate the shopping experience. There are a whole range of elements that we review when we assess locations.
Retailers and Brands are recognising that in a lot of cases,
the mystery shopping scored do not match
​the actual in-store experience.

what Mystery shopping provides

  • Usually agency or members of the pubic
  • Pre-set forms to ask
  • Customer service levels evaluated
  • One opportunity to review
  • Surveys evaluated
  • Scores Allocated
Mystery shopping takes the perspective of an average shopper. What is the experience for them? They usually have a long questionnaire to fill out - "Did they say this? Did they say that?". It is a one hit opportunity to get things right. Is it effective? Not as much as it could be. There is a better way of approaching Mystery Shopping that delivers better results.

why our mystery assessment program delivers better results

  • Highly experienced ex-sales floor managers do the mystery assessment
  • Deeper and broader set of observations on the elements that really matter
  • Not restricted by set format questions
  • Professional assessment
  • Double assessed with detailed specific recommendations
  • Adaptable & flexible
  • Quantified results
Mystery Assessment takes a different approach to evaluating the in-store experience. Our unique process allows us to take into consideration a wider number of factors that can influence the shopping experience.

Each assessment is double assessed. The experience is deconstructed and evaluated at a deep level and a comprehensive report is provided. With our output and recommendations, it is easy to see why you would re-think your mystery shopper program.

WHo should be assessed?

Given our background, we are able to assess anyone in the frontline - from Store Managers through to Promotion Agency Staff. Promotional Agency staff involves a significant investment. Ensuring that your brand or store is presented in the best possible way is essential to ensure that you achieve a great return on investment and not have your brand reputation affected.

For Better results contact us today